Iberica Stone: a 3D table configurator with built-in AR

Iberica Stone sells premium stone tables, where the slab is the product. Two customers ordering the same model can end up with pieces that look entirely different depending on the stone, the shape of the top and the dimensions they choose.

That is difficult to sell from a photograph, so the company wanted customers to explore the customisation options themselves — before committing to a piece that is made to order.

The solution

Iberica Stone chose the Starter plan, which gave them a 3D customisation tool without a complex setup or expensive add-ons. In the configurator, customers can:

• select their preferred slab design;
• choose the top surface shape;
• adjust width, length and thickness;
• add legs in a preferred colour.

The tool also included augmented reality by default, so customers could see the table they had configured in their own room. Once satisfied, they could submit a quote request directly through the platform.

What a project like this would add today

The description above reflects what was actually implemented at the time. A team starting the same project now would also have these options available:

• Build a starting point with AI. Simplio3D can generate a working configurator from a product description, and its AI assistant can audit an existing project for option coverage and gaps in conditional logic.
• Connect an AI agent over MCP. The MCP server lets an assistant such as Claude connect with a scoped token and inspect real projects — introspecting a model, evaluating conditional logic or calculating a price — under a controlled-write model that proposes changes before applying them.

Neither was part of the original implementation.